It’s pretty hard to find a person who hasn’t used or even heard of Tinder. After all, this is a leader in the dating field, and as of May 2023, it has the most monthly downloads, followed only by the Badoo app. Indeed, ever since its launch in 2012, Tinder has truly become a giant in the dating field. But how did it manage that? How has the application evolved? How many people use Tinder today? Tinder male to female ratio and Tinder age demographics – what does the data say? How much profit does the app bring to its developers? What is interesting about this application? In this article, we have analyzed in detail all the questions that relate to Tinder statistics. So let’s see!
The Tinder app first saw the world in September 2012. In less than ten years, it has managed to gain a resounding success, becoming an iconic dating app around the world. Today, Tinder has active users in over 190 countries. The number of downloads has already exceeded 430 million, and it has more than 66 thousand matches, as Tinder statistics show. The app is owned by Match Group and is the most profitable and also its most expensive product.
Just two years after its launch, the app has become so popular that it has reached 1 billion daily swipes. What is the secret of this amazingly fast growth? When did Tinder come out, there was nothing like it because Tinder was the first swipes app that brought a genius new idea to the world of online dating about how to make dating easy and fast and matches as accurate as possible. After that, many other apps have adopted the swipe system, but Tinder is still the leader, with great advantages over its competitors.
When talking about any dating app or website and evaluating statistical information, we are first of all interested in who is using the app. So, in Tinder demographics, we will look at how many people use this app, their age and gender ratio, ethnicity, and geographical data. In this way, we will get a comprehensive view of Tinder usage statistics.
The latest research that showed how many people use Tinder was conducted by Reuters in Q4 2020. Their results show that the monthly number of active users is more than 66 million. Thus, the flagship Match Group app Tinder has taken a share of 53.8% in the dating market, leaving its competitors far behind.
Also interesting is the number of users who are willing to pay for additional services in the app, and use the premium version of Tinder. According to statistics from Match Group, which was provided in 2019, the number of such participants was more than 5.9 million. Research on the total number of users in 2019, published in a BBC article, suggests a figure of 58 million people. From this data, we can conclude that approximately 10% of participants use a premium subscription.
Tinder is the most widely used app worldwide, according to international statistics. It covers 196 countries and has been translated into 40 languages. It cannot be said that Tinder consistently ranks first in every country, but it is definitely among the best and most popular. Naturally, there are countries that are leaders in terms of the number of Tinder users. These include the United States, the United Kingdom, France, Germany, and Canada. The Pew Research Center’s 2020 study indicates that more than 30% of U.S. adults have used the Tinder dating app. What’s interesting is that 12% of them had dating success and said they found long-term relationships thanks to the dating app.
Brazil is reportedly the third-largest market for Tinder in the world. A 2017 survey in Brazil found that approximately 10% of people who use the Internet regularly use the Tinder app, among other things.
Already since 2016, Tinder has surpassed other online dating apps and has become the most downloaded app in North America and Europe, overtaking Badoo, which held the leading position just a year earlier. Between these closest competitors, there is a fierce struggle for the market and the hearts of users for many years in a row. However, the dominance of Tinder and Badoo does not extend to East Asia, where each country has its own special preferences. Tinder has also overtaken Badoo in Brazil, Chile, and Argentina, asserting an owl lead definitively for these countries.
Data on the ranking of dating apps in South Korea show that Tinder cannot boast the title of leader in that part of the world. Egypt and Saudi Arabia also mostly use apps that are not popular outside their borders, and Tinder statistics in these states are quite low.
When analyzing the situation in the dating apps market in Africa, it is worth noting that the lack of a quality mobile Internet connection here in many parts of the continent is making a difference. As one would expect, the number of Tinder users who live in rural areas is quite low at only 6%, but suburban users have the widest reach at 17% compared to 11% of urban users.
Interesting data comes from the Indian market, where Tinder also ranks high. In 2015, the number of Tinder users in this most populous region grew by a staggering 400 percent. Also, in 2015, Tinder claimed 7.5 million daily swipes in India, the highest average number of daily matches worldwide. Already a year later, the number of swipes in India was 14 million, indicating rapid development. However, all is not so cloudless in the promotion of the Indian market. It is a rather conservative country, and arranged marriages, even in 2023, are ubiquitous. There are also problems with the Tinder male to female ratio: the number of female users on Tinder is several times lower than that of men. According to BBC, to attract more female users, Tinder has added special features, which, for example, allow women to control the sending of the first message to the match. A special ad for India has also been developed.
The vast majority of mobile dating apps have found the most fans among young people, and Tinder is no exception. According to the company itself and its own statistics, more than 50% of users are between the ages of 18 and 25. However, in addition to the company itself, third-party researchers are also interested in the age of Tinder participants and are willing to provide their own rankings. CivicScience published a Tinder demographics analysis in early 2020. It showed that about 17% of adult dating app users surveyed used Tinder more than other apps. The difference is highest among the youngest respondents between the ages of 18 and 25, 52% of whom used Tinder, compared to 34% for Bumble. The same study suggests that Tinder, with a share of 31% of users, is ahead of Bumble with a 28% success rate among the group from 25 to 34 years old. The over-35 generation indicated in their responses that they use other dating resources, with Match.com being the most popular with 14% of users and eHarmony with 9% of users. Among people of this age, Tinder was cited as the most preferred app by only 6% of respondents.
Having arranged all of the above data, we can say that the Tinder age demographics are as follows:
The gender ratio data allows you to understand how many men and women are using the app and to get an idea of the Tinder male to female ratio.
A survey of users of mobile dating apps from the company Ogury showed that Tinder is more popular among male users than among women. Users in countries such as the United States, the United Kingdom, France, and Italy were surveyed for the analysis. The results show that the majority of male users have preferred Tinder over other applications, while women have chosen alternative resources for online dating. The exception is Spain, where the proportion of female users is several percent higher than that of men.
Survey data shows that the number of men who use Tinder for dating is predominant and is 62% relative to 38% of women. An even larger gap in this ratio can be seen if we look at statistics for individual countries. According to a study on the Statista website in late 2019, 78.1% of Tinder users in the U.S. were men compared to 21.9% of women. However, according to SimpleTexting, Tinder is the most popular app among both men and women in the U.S. The same surveys in the U.K. revealed quite unbelievable facts. The Ogury group estimates that the percentage of women there is only 10% in relation to 90% of male Tinder participants. The same problem exists in India, where the app is crowded with male users and has very few female accounts.
Analyzing users by race and ethnicity causes some difficulties. It’s because Tinder is very racially tolerant, and on it everyone is equal. Unlike many dating sites or apps, you won’t find any filters based on race, ethnicity, or skin color. Such data is not collected by the app, so we have no official Match Group Tinder statistics on the subject.
The most detailed Tinder demographics data are provided by the Morning Consult report from a survey conducted in the United States. It includes information on ethnicity, stating that Hispanics are more likely to be consumers or former consumers (18% and 40% of users, respectively) than blacks (11% and 36%) or white Americans (11% and 33%).
In its development policy, Tinder promotes absolute tolerance and tolerance of interracial marriages. A recent study found that Tinder and the rise in popularity of dating apps after their release may be responsible for an increase in interracial marriages. Inspired by this data, Match Group conducted its own analysis of interracial relationships. According to the survey, online dating on Tinder broadens one’s horizons and allows one to look at the world more openly, erasing stereotypes. Additionally, the data on users’ attitudes toward loyalty policies is curious: 72% of respondents believe Tinder is the most racially diverse dating app, and 77% of Tinder users do not differentiate for themselves about the race or skin color of those they meet when using the app. A total of 74% of Tinder users have gone on a date with someone of a different race.
When did Tinder come out it was not the friendliest place for members of the LGBTQ community. We encountered a lot of feedback about profile problems from people who listed themselves as transgender. Other members complained about them to support, and such users were blocked for no reason. There was an uproar in the media and social media about Tinder banning transgender people and against non-traditional sexual relationships. We can’t know for sure if this is actually the case, but already in 2016, wanting to preserve its reputation, Tinder greatly expanded the options for gender selection. Whereas until then there were only two options – male or female – after the update people were able to identify themselves as transgender, trans male, trans female, genderqueer, or any other term that matched their gender identity. This identification does not limit preference choices, and LGBTQ people can include men and women in their searches. “We helped make sure there was language in the app that would send transgender people a message about what Tinder was listening for and design the app to meet their needs,” says the company’s CEO.
Speaking of dry Tinder statistics regarding LGBTQ, we can say that the share of such users is not very high. The research showed that only 12% of male users indicated their sexual orientation as non-traditional. The number of women from the LGBTQ community is only 0.01%. Thus, we can conclude that LGBTQ people prefer other niche apps that are designed specifically for LGBTQ dating, despite all the efforts made by Tinder to popularize this trend.
Tinder has long gone beyond just a dating app. Today it is an iconic app for young people, a fashion and lifestyle, an alternative to social networks, and just a way to pass the time. People write about Tinder in blogs, compose songs, discuss it with friends. What do Tinder users want? In addition to trivial dating and dating, this resource is used for entertainment and to raise self-esteem. “Boosts self-confidence” is what users who chat and make swipes on Tinder on a daily basis say. In addition to finding partners, Tinder claims to be a vehicle for making new friends, and there seems to be some truth to that.
We already know that the majority of Tinder users are young people between the ages of 18 and 25. Naturally, many of them are students. For their convenience, the app has developed a special feature called Tinder U, which makes it much easier to meet other students. To access it, you need to specify your educational institution and be sure to be on campus. After confirming access via email, each student will have members from their college or nearby campuses available, and their profile will display the colors of their school.
Surveys of students by LendEDU give an idea of what this category of Tinder users use the app for most. Of those, 23% are looking to date for a relationship, about 5% open Tinder to relax or have fun, and nearly 45% chose “confidence-boosting procrastination” as their answer. At the same time, 40% of those surveyed said they use the app, Bumble’s closest competitor, to find relationships.
From this, we can conclude that dating apps have long gone beyond their primary purpose and are now used by many, including for entertainment and enjoyable pastime.
SimpleTexting asks this question in their study. The respondents are U.S. adults who regularly use dating apps. Although many dating apps have a reputation for being an easy way to find a casual connection, among all participants surveyed, 52% admitted that they have never had a one-night stand. More than 20% of respondents have had two or more one-night stands, and 5% have had more than 10 one-night stands. The same survey showed that Tinder was the most popular dating app, especially among men and young people, clearly confirming the fact that for Tinder users, it is not just a social app. Almost 25% said their romance lasted a couple of dates.
SimpleTexting also took into account the gender ratio among those seeking noncommittal relationships. Once again, men were the leaders – they were far more likely to have had a one-night stand than women, among whom only 30 percent said they had uncommitted sex at any time in their lives. About 13% of users said they were already engaged or married.
A survey conducted among active Tinder users by Tinder itself says that 95% of people have met their matches in real life, and 44% of them said they could create a long-term relationship after dating. Dating most often occurred between two days and a week after dating. According to the same survey, 85 percent of Tinder users declare their love for a couple within the first year of dating, compared to 80 percent of offline users. Such data may suggest that Tinder users are much more interested in a serious relationship than it may seem at first glance.
However, a study by LendEDU, to which we previously referred, claims otherwise, according to which 70% of Tinder users have never met their intended mates in real life.
A new Tinder survey conducted in conjunction with Morar HPI among young people between the ages of 18 and 25 shows that the popularity of singles is very high in this category. Judge for yourself – 72% of those surveyed said they deliberately chose to be single and free of any serious relationship. Moreover, 81% claim that being single benefits them in real life. Among the positives they see in being single, personal freedom, more career opportunities, prospects for romantic adventures, platonic friendships, and personal well-being were the most frequently cited. More strength and self-confidence in the absence of a serious relationship are felt by 25% of women and 17% of men. Young people seem to choose their own growth and prefer to live in pleasure, dealing with their personal problems and needs before they start building a family. This was clearly stated by 62% of women when asked about their reasons for choosing the single lifestyle. 47% of men gave the same reasons. The preference for studying over dating was given by 47% of single women, and 34% of men also gave preference to getting an education. The desire to remain independent of another person is another significant reason to be single for 50% of women and 47% of men surveyed. Being open, free, bright, communicating with anyone, and doing what you want without asking your partner’s opinion is what independence means to young people.
The results of this survey impressed Tinder so much that they developed a promo whose main thesis was “Single Is a Terrible Thing to Waste. Single does what single wants, Tinder says. But Tinder statistics of users when it comes to the choice of singleness says the opposite – actively communicating online, in real life, people prefer not to associate themselves with a partner and be lonely.
Above, we looked at Tinder dating app statistics and found out how many people are on Tinder and what they use this popular app for. What do we know about user activity? When we analyze the statistics of the application as a whole, this data is not insignificant. Direct information from Match Group speaks to a figure of 1.6 billion reads per day, resulting in 1.5 million dates per week.
A statistic published on Statista in 2023 states that only 34.5% of Tinder users said they use the app daily. However, another study by Cast from Clay puts the number at 55%. We can’t say for sure which of these figures is closer to the truth. Perhaps the reason for this discrepancy is that the companies used different samples in their reports.
Let’s take a closer look at the information about Tinder users’ activity rating categories.
The basis of Tinder is swipes, which users can use to interact with each other. The technology is very simple, if you like the suggested match, swipe the screen to the right, if the match does not seem good to you, swipe to the left. When two people have liked each other, Tinder offers to switch to a chat and continue the acquaintance. So by analyzing the number of swipes, we can easily get an idea of the real activity in the app. So, how many swipes do Tinder users make every day? Tinder reports that, on average, its users perform 1.6 billion swipes each day in the app. The absolute record for the number was set on May 29, 2020, and was 3 billion swipes in a single day. Undoubtedly, the reason for the surge in activity was the quarantine due to the coronavirus pandemic.
We analyzed a set of statistics from Tinder and Simple Texting to assess how high the match rate can be and whether it’s easy to find someone who’s really interesting. According to this data, 46% of participants get quality matches every day. In terms of numbers, that’s about 26 million matches, which leads to 1.5 million dates per week. This is a very good figure relative to other apps that do not boast the same high performance and have lower rates. From its first day until today, Tinder has reported more than 65 billion matches.
From the number of successful matches, you can see the following Tinder statistics – how fast do people who have liked each other exchange messages? Published data suggests that women are much more likely to be the first to contact. Surprisingly, 21% of women messaged their matches first, when the number of men in the same question was only 7%. One speculation as to what exactly this gap is related to is the different tactics of responding to matches. The fact is that men often swipe to the right just looking at a photo they like and in order to get a higher probability of a positive answer. That is, men don’t really know too much before they like it. At the same time, 91% of women indicate that they are selective and thoughtful about matches and try to study the profile before responding with alike.
On the contrary, men are more interested in sending messages when it comes to mutual sympathy. The average time between receiving a match and sending a message from men is two minutes, while for women, the figure is more than 30 minutes.
More and more people are using mobile dating apps every day, but some days of the week have the most activity. An Ogury study found that the highest number of people open Tinder during the workweek. The data shows that the use of the app is highest on Monday, Tuesday, and Wednesday, with the biggest spike occurring on Thursday. That said, the average amount of time that dating on Tinder takes up is about 30 minutes a day.
According to Wandera, app users in the U.S. most often log in to their accounts just after the end of the workday. The number of active participants peaks between 8 p.m. and 9 p.m. In the UK, the data is a bit different, with the highest activity spike occurring in the middle of the night between 11 p.m. and 1 a.m.
If we estimate the most active time in the middle of the working day from 9:00 to 18:00, most users open the application on their smartphone as lunchtime approaches in the hours from 11:00 to 12:00. A decrease in activity is naturally seen deep into the night after 2:00 and increases again with the onset of the morning. Already from 5:00 Tinder users wake up, and the number of app users starts to grow at that time.
The minimum activity at any time in the app does not drop below 10%. This means that there are active participants on Tinder at any time of the day.
We have already looked at the data on the Tinder match rate, and we can compare it to the peak activity of users by time of day. As you know, community members are most active at night and from 8:00 p.m. to 9:00 p.m. However, a study of Tinder users’ activity conducted by Cornell University shows that the best matches occur at other hours. Most successful matches occur between 5 p.m. and 7 p.m., as well as during the morning hours of 9 a.m. and 11 a.m.
Single women and men search for their partners using Tinder. How high are their chances of success? Speaking of the percentages of successful matches, it is worth noting that the app is used by significantly more men than women. This means that the chances of success for the female audience will be incomparably higher. The Business Insider article fully supports this conclusion. According to the survey, 52% of female Tinder users were able to get a successful match with the person they liked. Among men, this figure reached only 16%. Thus, out of five girls who liked, only one will respond to a man with a mutual liking, while every second participant wants to get acquainted closer with a girl.
Often we can hear the statement that looks don’t matter. However, this is not true for users of dating apps, including Tinder. When getting a match, people look first of all at the photo and choose those who attract them. Of course, this will not be enough in real life, and in addition to good looks, you need to have other data to make a date a success. But the first external impression will always have a big impact on the number of matches.
Each participant is given a few lines to describe themselves, their own hobbies, or note some facts from their biography. What words are most often used to create the right impression? Tinder statistics cites music, travel, adventure, work, books, and movies as the most used words in profiles. The word frequently mentioned is the dog, with the cat in second place among pets. Slightly less frequently, but still quite often, food and drink preferences are mentioned: beer, wine, pizza, coffee. Lifestyle users describe with such words as sports, fitness, activity, walking.
Often users talk not only about their hobbies or lifestyle but also describe their bodies. Analysis of about 10,000 user profiles gives an idea of their appearance from their own words. Most often, users want to mark their features with the words tattoo, hair, piercing. Women mention that they are slim or fat, blonde, or use makeup. Men talk much less about their bodies, and most often, in their profiles, you can find the word “six-footer.”
In addition to words about appearance or lifestyle, Tinder members leave comments about their character and personality traits. Both positive and negative characteristics are used. Words that users use to describe themselves serve not only as a comprehensive study of Tinder statistics, they can also be useful for anyone who wants to get more matches on Tinder. The logic behind this phenomenon is very simple. If you use the most popular words that describe you among other users in your description, the app’s algorithm system can find the maximum number of matches for you by matching your profile with other participants.
Below we will look at Tinder dating app statistics from the financial side. How much money does the app make to its owners? How much is Tinder valued? Read on for the answers to these and other questions.
Tinder is part of the Match Group and is considered to be its most expensive and profitable project. From what sources does Tinder make money? In 2015, the app monetized its services by offering a paid subscription called Tinder Plus, which gave access to additional features such as manual geolocation and unlimited matches. Already in 2017, the list of paid services included Tinder Gold, which, among other things, gives you the ability to find out who likes you.
From 2015 to 2018, annual Tinder revenue nearly doubled, ending 2018 at $1.152 billion per year. However, in the following years, 2019 and 2020, the growth rate declined to 42% and 22%, respectively. Nevertheless, revenues for 2020 were an impressive $1.4 billion.
According to App Annie, Tinder is officially the most profitable app in the world in 2019 and 2020, not including gaming apps. The overall ranking looks like this:
In 2023, Sensor Tower analyzed financial reports and provided new data showing that Tinder is the third highest-grossing app in the world, behind TikTok and YouTube.
The Tinder statistics in Cheddar’s article suggest that the app is worth $10 billion, but Tinder management has not confirmed this information on an official level. As for Match Group’s market capitalization, we have the following data: at the beginning of the second quarter of 2020, the company’s shares were valued at $154.19, which indicates the total value of Match Group at $41 billion.
Is the most expensive dating app in the world also the most successful? Let’s compare Tinder dating app statistics with other dating apps to definitively answer this question.
Among the many competitors, Tinder consistently leads the way. Official data from Tinder stats states that from when did Tinder come out until 2023, it has been downloaded and installed on mobile devices more than 430 million times. Back in 2019, that number was 300 million, which shows the app’s consistently high popularity in the mobile dating market.
Analyzing the number of users, we see that although Tinder is the most expensive, it is not the largest dating app in the world. In this ranking, it is ahead of several competitors. Badoo leads by a huge margin, with data showing 468 million registered users, 60 million of which are active every month. We’ve compiled a list of the top five apps by a number of users, with Tinder in fourth place:
The figures of the number of users in the online dating environment are astounding, especially when you consider that this market is still actively developing. Although Tinder is not a champion in this ranking, it is undoubtedly the strongest player in this market, holding a high position and developing year by year.
Tinder has undoubtedly become not just a mobile app but part of the era of online dating. Fewer and fewer young people are choosing previously popular places like clubs, bars, or restaurants for dating. It is becoming less and less common to meet those who prefer to approach another person on the street. Tinder has taken place in the hearts of its users and changed their dating habits and attitudes, leaving old stereotypes behind.
We hope that this extensive analysis of Tinder statistics is useful for everyone who wants to become more familiar with the world of Tinder and navigate the trends of the mobile dating app market. Knowing what users really want and what they are looking for makes it much easier to choose the right development statistics and to adapt to the needs of each participant.
Despite the abundance of apps that seek to replicate Tinder’s resounding success and use its operating model, Tinder itself is not standing still.
The company successfully analyzes the needs of its users and implements them as new features, steadily keeping people interested in the Tinder app. It shows consistently high results in the online dating market.
It is one of the most popular dating apps and has become iconic these days. Tinder dating app statistics show that it has been downloaded more than 430 million times. Tinder is a world of opportunities to meet new people that can grow into something more. It uses the swipe feature in the controls to give likes or rejects a suggested match.
The release date for the Tinder app is September 2012. It was launched on a college campus by Sean Red, Justin Mateen, and Jonathan Badin.
The presence of more than 66 million users of the app is evidenced by Tinder statistics. The app is currently available in 40 languages and covers 190 countries around the world.
Our own study of Tinder age demographics showed that the majority of community members are young people between the ages of 18 and 25. Their share of the total number of users exceeds 50%. According to GlobalWebIndex, the share of users under the age of 24 is 39%, and participants from 25 to 34 are 41%. Those over the age of 35 accounts for less than a quarter of all users, namely 21%.
The swipe system is the primary method of operation of the Tinder app. It is very simple and convenient. It’s enough to swipe to the right if you like a suggested match or to the left to reject that match and move on to the next one. If both people like each other, the app gives you the option to move on to dialogue. Tinder uses geo-positioning data for more accurate matches and considers your preferences according to previous responses using advanced artificial intelligence capabilities.
The Tinder male to female ratio shows a significant outnumbering of male users. If we look at the overall figures provided by Simple Texting, we can see that the proportion of male profiles is 62% compared to 38% of female participants. If we look at the same figure separately by country, then the preponderance is even greater. In some countries, it comes to 9 to 1 in favor of men. For example, the U.S. data shows that 78 percent of participants are men, and only 22 percent are women. UK Tinder statistics show that 90% of men use the app and only 10% of women.
According to information provided by Tinder, the daily number of matches per day reaches 26 million. This means that 46% of users get a match at least once a day that seems attractive to both at once.
An already well-known survey by Simple Texting also touched on the success of matching. The data suggests that Tinder has become the most popular dating app, with 95% of users having an actual date within seven days of meeting on the app. This data seems even more impressive given that 44% of those surveyed said they had developed a long-term relationship after the meeting.
An interesting study answered the question of what time of day is the highest and lowest activity among users. People often turn to date apps right after the end of the traditional workday, and activity peaks between 8:00 and 9:00 p.m. After 2:00 a.m. Tinder users’ activity begins to decrease and increases again with the onset of dawn at 5:00 a.m.