The popularity of online dating apps has skyrocketed over the past few years, thanks to the convenience of use and various features. Now people can browse profiles of potential partners, swipe their photos, and answer messages regardless of their location or time of the day. These are surely advantages, but the popularity of dating apps brought a major problem – which platform is the best? It’s when the Hinge vs Bumble war has started.
Hinge and Bumble are online dating apps aimed at helping people find ideal partners and build meaningful relationships. Founded in 2012 and rebranded in 2015, Hinge promotes its services more aggressively: once users find a worthy match and go on a real-life date, they should delete the app. It’s a marketing strategy that wins the hearts of millions of singles worldwide.
On the other hand, Bumble tries to make a name for itself as an independent app. Being founded by a former Tinder employee and having many similarities with it, it’s sometimes confused with Tinder. However, Bumble is famous for its unique philosophy. The app is often criticized for being “feminist” because female users have the advantage of sending messages first.
The Hinge or Bumble rivalry affects not only the companies owning the apps but also ordinary users. Though you can have both apps on your phone, it’s better to concentrate all your efforts on one to have a better result. This review will help you understand what similarities Bumble and Hinge have, their significant differences, unique features so that you choose the service that fits all your needs.
Hinge and Bumble match users in two entirely different ways. The developers of Hinge don’t believe that endless swiping is effective. That’s why they have created a scientific matchmaking algorithm that analyzes profiles of users, their searches, and preferences to make educated match recommendations. There is even a special “Most Compatible” section where people can find the profiles of the most compatible users. To match someone, you should go to the “Discover” part and like the photos of those you are interested in.
The creators of Bumble think that by swiping, users have higher chances of going on a date. The members have about 100 free swipe opportunities a day, but they can remove this limitation by purchasing a premium subscription package.
Although the Bumble vs Hinge competition makes the apps create unique features, the idea of messaging is the same for both of them – only mutual matches can communicate. When two people like each other’s photos, Hinge unlocks the communication feature, and they can send unlimited messages.
Though Bumble also allows communication only if users are mutual matches, here, female participants are the initiators. Once a woman sends a message, the male user has 24 hours to reply to it; otherwise, the message and the match are automatically deleted. Once men answer, the free unlimited feature is unlocked.
Both Bumble and Hinge allow their members to set filters and find people according to their preferences. The apps have basic and advanced filters available for premium users only.
Free accounts on Hinge can search people based on their sex, age gap dating, ethnicity, religion, distance from them, and neighborhood. By upgrading their accounts, people unlock filters for height, availability of children, willingness to have one, political party affiliation, education, bad habits like drinking, smoking, drug use, etc.
Compared to Hinge, there are few filters for free users on Bumble. People can only set preferences of sex, age, and distance. However, premium subscribers unlock a wide range of options – height, star sign, pets, educational background, drinking and smoking habits, etc. All these filters work great, but there is a slight nuance. To set a preference, you must have this information in your profile. For example, you cannot search for Taurus if you haven’t provided info on your star sign.
|Low rate of fake accounts. 70% of users are verified and honest about their intentions.||Easy registration and quick profile setup.|
|Possibility of changing the location easily.||Possibility of connecting the Bumble account to Instagram using a special compatibility function.|
|Matches and messages don’t get expired.||High rate of conversion – over 60% of matches start communication.|
|User-friendly features for moving from messaging to phone and video calls.||Besides dating and romantic relationships, Bumble also has friend and business modes.|
|According to a report by the spokeswomen of Hinge, it has a 50/50 gender ratio.||Intuitive interface, modern and attractive design, easy navigation.|
|Two signup options are available – Facebook and phone number.||Possibility of signing up with Apple ID, Facebook, and phone number.|
|All registrants should verify their accounts by submitting a verification code received on their phone number.||Bumble has a strict phone number verification procedure.|
|Free accounts have several limitations that can be removed only by upgrading to premium.||The advantage of initiating a conversation belongs to women. Men cannot send messages first.|
|Free users get only ten daily match recommendations. The limitation is removed for paid accounts.||Profiles contain limited information.|
|Only premium subscribers can set advanced search filters.||Extensive search filters are accessible for premium users only.|
|No website.||Gender proportion is imbalanced. The percentage of female users is much higher.|
|Adding at least six profile photos is mandatory.||At least three profile pictures should be added, but the recommended amount is six.|
One of the reasons why the Bumble or Hinge competition is so hot is because both apps are designed for the same target audience – millennials.
Bumble and Hinge are among the fastest-growing apps globally, particularly in the United States, Canada, Australia, and several European countries, including the United Kingdom. Overall, both Hinge and Bumble are used in about 150 countries, but they are primarily famous in the USA.
There are no exact statistics about the user base sizes of Bumble or Hinge. Several sources claim that as of 2021, Bumble has over 81 million users worldwide. 11 million users out of the overall number are from the United States. 700 thousand number people join the platform every month. As a result, Bumble generates over 23 million matches per week. Since Bumble is a female-centered app, 60% of its users are women. The majority of members are in their mid-20s and mid-30s, which means that the platform has a younger population. However, compared to Hinge, Bumble has more members over 50.
There is no official report on Hinge’s user base, but several sources claim it’s hardly over 5 million. However, according to Jean-Marie McGrath, Hinge spokeswoman, the app generates over 35 thousand matches per week. Thus, about 1500 couples were made. The gender ratio is balanced – 50% male and 50% female members. 90% of users are young professionals aged between 23 and 36 looking for long-term relationships.
This Bumble vs Hinge review wouldn’t be complete without the comparison of apps. Both Bumble and Hinge are compatible with iOS and Android devices and can be downloaded from the App Store and Google Play Market free of charge.
Hinge and Bumble are 17+ rated apps. One is developed by Hinge, Inc. and the other by Bumble Holding Limited. Hinge app’s size is 34Mb for Android devices and 94.8Mb for iOS devices, but it may vary depending on the device. As for Bumble, Android devices should have at least 40Mb and iOS devices 186Mb of free space for a successful installation.
Hinge has been downloaded from the Play Market over 5 million times. The statistics show that Apple users are more satisfied with its quality. The rating of Hinge on the App Store is 4.5 stars, while Android users find it as a 3.4-star product.
Bumble has been downloaded from the Play Market twice as much as Hinge, making it 10 million installs. However, ratings of Bumble and Hinge are close. iOS users think that the app deserves 4.2 stars, while Android users have given only 3.4 stars.
Overall, the quality of Bumble and Hinge apps is on the same level. However, while choosing one, it’s essential to consider other criteria like features, price, and demographic. For example, male users will have more extensive choices on Bumble since females’ percentage is higher. However, there is one shortcoming – men cannot send messages first and should wait until women initiate a conversation. On the other hand, Hinge provides equal opportunities to both sexes so that male members will feel more comfortable here.
There is nothing more frustrating than installing a dating app after thorough research and being completely confused about its layout. Fortunately, the Hinge vs Bumble competition from the point of view of their apps’ design and usability isn’t much heated. Both services have come up with modern, attractive, and eye-catching designs.
After being acquired by Match Group in 2018, Hinge underwent a significant redesign. Its layout and color solutions were changed in a way to be more appealing to younger users. The design has become cleaner and minimalistic after removing all unnecessary and confusing features and buttons. The navigation is easier than ever. All sections can be accessed from the tabs located at the bottom of the screen – Discover, Likes You, Matches, Settings. The numbers in tiny green bubbles indicate that users have new notifications.
If to compare their designs and color solutions, Bumble is more colorful. Yellow is the app’s theme color, and the whole platform looks like a beehive, which creates a fun and happy environment. All main sections, buttons, and icons are yellow or green. The menu consists of only three tabs – My Profile, Home, and Messages. Home is the section where users spend most of their time swiping photos of compatible users.
Both offline and online dating come at a price. It can be dinner, ice cream, coffee, or a movie for a real-life date; similarly, online courtship also has its costs.
No matter which platform you choose, Hinge or Bumble, both offer free and paid memberships. The free membership usually comes with restricted features. For example, free Hinge accounts can only view other profiles, send messages to mutual matches, and see who liked their photos. Free Bumble users receive daily match suggestions, send messages to mutual matches (females only), and rematch one time per day with an expired match.
These limitations are, of course, frustrating. To get rid of them, users should upgrade their accounts. Hinge and Bumble offer subscription packages at different costs. Hinge Preferred includes three subscription plans, while Bumble Premium has four.
|Hinge Preferred||Bumble Premium|
|39.99USD/3 months||24.99USD/1 month|
|59.99USD/6 months||50.97USD/3 months|
Hinge Preferred unlocks the following advanced perks:
Bumble Premium lets you:
Besides premium subscription plans, both Bumble and Hinge have boost packages. The Hinge Boost makes your profile 40x more visible to other users. Each boost takes about an hour (60 minutes).
Bumble Boost unlocks additional features – one weekly Spotlight, five weekly SuperSwipes, instant rematch with expired matches, unlimited swipes, etc.
|Hinge Boost||Bumble Boost|
|9.99USD/1 boost||14.99USD/1 month|
|26.99/3 boosts||29.99USD/3 months|
|39.99USD/5 boosts||47.99USD/6 months|
If users don’t want to boost their profile but want to access Spotlight and SuperSwipe features, they can purchase Bumble Coins and pay for them separately. Bumble Coins are in-app currency. One SuperSwipe – the feature that notifies women that men are interested in them – costs 1 Bumble Coin. The cost of one Spotlight – boosting your profile for 30 minutes – is 2 Bumble Coins.
To sum up, the Bumble vs Hinge war is quite serious both for the brands and users. Depending on which app you choose, you will meet completely different people, use different features, and pay different amounts of money for premium subscriptions.
Hinge and Bumble have the same quality level of the app interface, design, and usability, as you could already see. Both services look modern, attractive, and have straightforward navigation.
In terms of demographics and subscription prices, the pictures are different. Male and female members can equally use Hinge since the gender ratio here is 50/50, and both sexes have equal advantages/disadvantages here. Bumble, on the other side, is female-oriented, which can frustrate most male users.
As for premium membership, Bumble has more paid functions and premium packages than Hinge. But the cost of Hinge for one, three, and six-month memberships is lower.
Considering all these factors, the winner of this battle is Hinge!